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Recent Lawsuits Challenge Use of Flash Cookies to Track Online Behavior

Four recent lawsuits filed against some of the Web’s biggest media companies challenge the alleged use of Flash cookies capable of circumventing a user’s ability to prevent the tracking of online...

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Update: Internet Advertising Groups Launch Self-Regulation Program

Updating previous reports, a consortium of internet advertising trade groups recently launched a self-regulatory program which adopts a universal icon to inform consumers when advertisements are...

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News “Flash”– FTC Settlement Over Use of Flash Cookies Highlights FTC Focus...

The Federal Trade Commission has announced a settlement agreement with ScanScout, Inc., an online advertising network alleged to have made misleading statements in its privacy policy which omitted to...

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Learning from the Past: The FTC Bans Undisclosed History Sniffing

It has been said that we must learn from the past to profit by the present. Taking this literally in this digital age of ours, one online advertising company has found this maxim to have some serious...

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Six European Data Protection Authorities Will Launch Legal Actions against...

The French, Italian, British, German, Spanish and Dutch Data Protection Authorities announced on April 2, 2013 that each will launch investigations and enforcement actions against Google on the grounds...

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Honoring Do-Not-Track Browser Signals

Carly ZieglerWe’re all familiar with the ads that pop up on the side of our browsers, personalized to highlight things we might be interested in based on our web browsing activity.  Marketers and...

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BBB Warns Advertisers and Web Publishers to Take Responsibility for...

Rohit DaveThe Better Business Bureau (“BBB”) and the Direct Marketing Association (“DMA”) are in charge of enforcing the ad industry’s Self Regulatory Principles for Online Behavioral Advertising (“OBA...

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Advertising Industry Enforces Enhanced Behavioral Advertising Notice...

Charley Lozada On October 28, the Online Interest-Based Advertising Accountability Program (Accountability Program), released five decisions in which the website operators  have agreed to update their...

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Native Advertisers Face Closer Scrutiny From Industry Self-Regulatory Bodies

Angel Diaz With paywalls and premium subscriptions finding only modest success, paid advertisements remain the primary means of generating revenue from online content. Native advertising has emerged as...

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Digital Advertising Alliance Will Begin Enforcing Its Mobile Privacy Guidance...

Charley Lozada On Thursday, the Digital Advertising Alliance (“DAA”) announced that it will enforce its previously issued “Application of Self-Regulatory Principles to the Mobile Environment” (the...

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